Content Creation for Business Owners with PJ - 6/15/24

Navigating the world of marketing can be overwhelming: learn how to make content creation work for you as an independent business owner. With many different topics covered, this comprehensive workshop will equip you with everything you need to know to level up your business’ marketing strategy!

This workshop will cover the following topics:

• Content Creation Fundamentals: review introductory photo and videography techniques, and storytelling techniques to craft compelling narratives. Learn about production scheduling and how to best manage your time. 
• Marketing Strategies: define target audience and brand voice to create engaging, cohesive content. We go over this in much more depth in the 1st class, “Build a Brand Workshop”
• Social Media Mastery: learn how to utilize platforms effectively and optimize content editing and placements.
• Audience Retention: understand the principles of community building and engagement, including how to respond to comments and messages to foster meaningful interactions with followers.
• Monetization Techniques: Explore accessible revenue streams including sponsored content, affiliate marketing, selling merchandise, and leveraging platforms like Patreon.
• Analytics and Optimization: learn how to properly place advertisements, go over ad spend as well as how to read and analyze marketing metrics. 

This workshop provides you with direct access to a video marketing professional and a network of like-minded creatives and business owners also in the process of committing to their passions. 

It is the 3rd of 3 separate classes in launching a creative business- it's not required to take them all, nor do you have to take them in order. The 1st class is "Build-a-Brand Workshop" and the 2nd class is “How to Launch your LLC”.