Build-a-Brand Workshop

Build-a-Brand Workshop

About This Class

This class teaches you how to successfully establish your brand. It is ideal for independent artists and musicians, fledgling business owners, or anyone looking to establish and monetize an online presence.

This workshop will cover the following topics:

Understanding Branding: learn the fundamental principles of branding, its importance in the marketplace, the different elements that make up a brand bible, as well as identifying which aspects are relevant to your brand bible.Defining Your Brand: learn how to define your brand identity, brainstorm your "UVP," and get into your brand values, mission, vision, and personality.Identifying Your Target Audience: learn how to identify your key markets, research relevant cultural and spending trends, and outline how your business solves their problem.Creating a Brand Strategy: learn how to develop a comprehensive brand strategy that includes positioning [yourself in front of your target audience], visual identity [to grab their attention], and messaging [to resonate with them].This workshop provides you with direct access to a business consultant for answers to burning questions you may have, and a network of like-minded creatives and business owners also in the process of committing to their passions.

It is the 1st of 3 separate classes in launching a creative business- it's not required to take them all, nor do you have to take them in order. The 2nd class is “How to Launch your LLC”, and the 3rd class is “Content Creation for Business Owners”.

Where

Common Area
Past Lives Makerspace
2808 SE 9th Ave, Portland, OR 97202

FAQ

What's your cancellation policy?

We know plans change, but late cancellations and no-shows leave empty seats that could've gone to someone on the waitlist, and instructors still prep materials and hold space for every registered student. Here's how we handle it:

Canceling with 48+ hours' notice: No fee. Please cancel by emailing classes@pastlives.space as early as possible so we can offer your spot to someone on the waitlist.

Canceling with less than 48 hours' notice, or no-shows: We do not offer refunds for late cancellations and no-shows.

Emergencies: We understand things come up. Emergency exceptions are handled case-by-case. Please reach out to us directly, and we'll work with you.

How to cancel: Email classes@pastlives.space

Is the space accessible?

We have a ramp to reach our first floor, but please note that Past Lives Makerspace is not currently ADA accessible, and we do not have ADA accessible restrooms at this time. If you have questions about accessing a specific class or space, please reach out to us at studios@pastlives.space and we'll do our best to help.

Do I need any prior experience or skill level?

Generally, no! Our classes are designed for all skill levels, from complete beginners to those looking to refine existing techniques. Each class description will note if any prior experience is recommended.

What do I do once I arrive at Past Lives?

Our building is secure, and our doors are locked. The instructor will meet you at the front door to let you in 10 min. before your scheduled class time. If you don't see anyone, please knock!

$60
Registration closed
This class has already started — sign-ups are closed.
  • 20 max class size
  • Workshop