Content Creation for Business Owners

Content Creation for Business Owners

About This Class

Navigating the world of marketing can be overwhelming: learn how to make content creation work for you as an independent business owner. With many different topics covered, this comprehensive workshop will equip you with everything you need to know to level up your business’ marketing strategy!

This workshop will cover the following topics:

Content Creation Fundamentals: review introductory photo and videography techniques, and storytelling techniques to craft compelling narratives. Learn about production scheduling and how to best manage your time. Marketing Strategies: define target audience and brand voice to create engaging, cohesive content. We go over this in much more depth in the 1st class, “Build a Brand Workshop”Social Media Mastery: learn how to utilize platforms effectively and optimize content editing and placements.Audience Retention: understand the principles of community building and engagement, including how to respond to comments and messages to foster meaningful interactions with followers.Monetization Techniques: Explore accessible revenue streams including sponsored content, affiliate marketing, selling merchandise, and leveraging platforms like Patreon.Analytics and Optimization: learn how to properly place advertisements, go over ad spend as well as how to read and analyze marketing metrics. This workshop provides you with direct access to a video marketing professional and a network of like-minded creatives and business owners also in the process of committing to their passions.

It is the 3rd of 3 separate classes in launching a creative business- it's not required to take them all, nor do you have to take them in order. The 1st class is "Build-a-Brand Workshop" and the 2nd class is “How to Launch your LLC”.

Where

Common Area
Past Lives Makerspace
2808 SE 9th Ave, Portland, OR 97202

FAQ

What's your cancellation policy?

We know plans change, but late cancellations and no-shows leave empty seats that could've gone to someone on the waitlist, and instructors still prep materials and hold space for every registered student. Here's how we handle it:

Canceling with 48+ hours' notice: No fee. Please cancel by emailing classes@pastlives.space as early as possible so we can offer your spot to someone on the waitlist.

Canceling with less than 48 hours' notice, or no-shows: We do not offer refunds for late cancellations and no-shows.

Emergencies: We understand things come up. Emergency exceptions are handled case-by-case. Please reach out to us directly, and we'll work with you.

How to cancel: Email classes@pastlives.space

Is the space accessible?

We have a ramp to reach our first floor, but please note that Past Lives Makerspace is not currently ADA accessible, and we do not have ADA accessible restrooms at this time. If you have questions about accessing a specific class or space, please reach out to us at studios@pastlives.space and we'll do our best to help.

Do I need any prior experience or skill level?

Generally, no! Our classes are designed for all skill levels, from complete beginners to those looking to refine existing techniques. Each class description will note if any prior experience is recommended.

What do I do once I arrive at Past Lives?

Our building is secure, and our doors are locked. The instructor will meet you at the front door to let you in 10 min. before your scheduled class time. If you don't see anyone, please knock!

$125
Registration closed
This class has already started — sign-ups are closed.
  • 8 max class size
  • Workshop