Build-a-Brand Workshop

This class teaches you how to successfully establish your brand. It is ideal for independent artists and musicians, fledgling business owners, or anyone looking to establish and monetize an online presence. 

This workshop will cover the following topics: 

• Understanding Branding: learn the fundamental principles of branding, its importance in the marketplace, the different elements that make up a brand bible, as well as identifying which aspects are relevant to your brand bible.
• Defining Your Brand: learn how to define your brand identity, brainstorm your "UVP," and get into your brand values, mission, vision, and personality.
• Identifying Your Target Audience: learn how to identify your key markets, research relevant cultural and spending trends, and outline how your business solves their problem.
• Creating a Brand Strategy: learn how to develop a comprehensive brand strategy that includes positioning [yourself in front of your target audience], visual identity [to grab their attention], and messaging [to resonate with them].

This workshop provides you with direct access to a business consultant for answers to burning questions you may have, and a network of like-minded creatives and business owners also in the process of committing to their passions. 

It is the 1st of 3 separate classes in launching a creative business- it's not required to take them all, nor do you have to take them in order. The 2nd class is “How to Launch your LLC”, and the 3rd class is “Content Creation for Business Owners”.